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Cashea
Fintech / BNPL
CurrentThe call: decide what not to build.
Brought on to turn the country's dominant retail-BNPL into an ecommerce platform. The build was never the hard part. Saying no was, while a fast company wanted everything yesterday. I hold one rule: every feature defends why it exists. Fewer things, shipped right.
Product Manager. I own the long-term product vision and portfolio roadmap, lead ecommerce features and new digital sales channels, set quality standards across the department, and ground every decision in user research.
Jun 2025 → Now